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Tech Services

Digital Marketing

Search optimisation, paid campaigns on Google and Meta, and lead generation reported against cost per qualified lead rather than impressions. The number that matters is what a lead costs and whether it converts.

What you get

  • Technical and content SEO with ranking reporting
  • Google, Facebook and Instagram campaign management
  • Landing pages built and tested against each other
  • Lead capture wired into your CRM
  • Reporting on cost per qualified lead
  • Monthly review against agreed targets

How it works

  1. 1Agree what a lead is worthBefore any spend, we settle what counts as a qualified lead and what one is worth to you. Everything after this is measured against that number.
  2. 2Instrument firstTracking, CRM capture and call attribution go in before the budget does, because spend without attribution cannot be judged.
  3. 3Run and testCampaigns and landing pages run against each other rather than on assertion, and losing variants are cut.
  4. 4Review monthlyReported on cost per qualified lead and what converted, not on impressions or reach.

FAQ

About digital marketing

Why report cost per qualified lead instead of reach?

Because impressions and reach cannot be spent. A campaign with excellent reach and no qualified leads has produced nothing, and reporting it as a success is how ad budgets get wasted for months without anyone noticing.

Do we own the ad accounts?

Yes, in your name with us given access. An agency that owns your ad account owns your history, your audiences and your learning, and you lose all of it if you leave. We do not set it up that way.